SubUrb View
Reappropriation of the Urban Landscape: Billboard Art and Collective Creativity
Curated by Fondazione Mondo Digitale ETS, in collaborazione con Urban Vision
Istituto Istruzione Superiore G. Galilei - R. Luxemburg
"SubUrb View. Reclaiming the Urban Landscape: Billboard Art and Collective Creativity" is a project born from a workshop with students of the Galilei-Luxemburg Institute in Milan, aimed at creating a Billboard Art intervention. Inspired by Jenny Holzer, Barbara Kruger, and Félix González-Torres, the project explores the potential of visual and textual messaging to critically transform public space. The students will create a collective video for an urban LED billboard, replacing conventional advertising content with participatory art. Presented during Milan ArtWeek, the project seeks to subvert commercial communication, sparking reflections on language, power, and collective identity in the urban space
Location
Istituto Istruzione Superiore G. Galilei - R. Luxemburg
