Paper stories: a journey through Artists books from the Campari Archive

Discover the Campari Collection through a special tour led by the Galleria Campari archivist: a behind‑the‑scenes journey into the creative heart of the Campari brand.
Among artist’s books, editorial projects, graphic studies, and original materials, a narrative unfolds: one made of experimentation, intuition, and vision that, from 1860 to today, has shaped Campari’s unique advertising aesthetic.
An experience that reveals how, within the Campari Archive, every document is a clue to an ever‑evolving creative process, and every image tells the story of a vibrant dialogue between art, design, and visual culture.